eicats!

I think what the electronic bookselling model has revealed, is that yes, the book can function as almost the ideal commodity. The quintessential mass-marketed item.

But what gets lost in the process, is everything that surrounds the book materially. I think it’s an opportunity for us to think of a book as not a thing in and of itself, but as part of a larger process.

The act of actually browsing in a bookshop is just as valuable, or bumping into somebody and having a conversation about the books, or seeing two books together that you wouldn’t necessarily think of, and that creates a different relationship in your mind.